13 June 2010

The harmony of the soul


On one hand I want to dance and laugh with friends, converse and chat about life to find the clever answers and find new adventures and long journeys. To discover the world. On the other hand I need to reflect in thinking, writing, reading, and painting to find out if the answers are the best ones.

Is it easier to be creative when you are feeling down than when your life is just fabulous? No. But it seems that when you are down and introvert you take the time to spend in creating, painting, writing and thinking. And when seeing your thoughts in colors, in music or in text make you understand and learn more about life and the choices you make and why you are acting the way you are. A kind of occupational therapy.

As a stressed ”experience addicted”, the extrovert life must balance. The drive for creating is the answer. Taking time out for feeling the rhythm of the music, dancing the melody of the mind, painting mirrors of feelings and writing the harmony of the soul. To create a symphony of the life. That´s life!

1 June 2010

Don´t forget the daily dialogue


Count only the years in your life, and you might forget all the important moments. The close dialogue will die. Social media are media for social interaction between us who do not have the time or money to phone, meet and write long letters. For us who like to have a daily chat. And when we use the web-based technologies to transform and broadcast media monologues into social media chats and dialogues we do support the democratization of knowledge and information.

If you are question these channels, and refuse to accept them, you miss to participate in the ongoing dialogue both in your private life and in your business life. I believe that public relations in social media are more efficient and visible than traditional marketing for most of the target groups, if not for all of them.

But the more channels the better. The digital world will never replace personal meetings and spontaneous moments entirely. Integrated marketing communications coordinates the elements of the promotional mix. Social media is a marketing tool to produce focused messages and a complement in external environment monitoring.